Are your songs moving Upstream?
Streaming is growing , what do you know about?
Here’s a little info from industry trade pub HITS Daily Double:
“Rights holders tell us that on-demand audio streaming was up 22% in 2019 over the previous year, with more than 746 billion streams (versus about 611 billion in 2018). U.S. paid streams were up close to 30%, with ad-supported streams up by 10%.
Apple and Spotify became even more dominant over the course of last year, gaining marketshare from smaller players.
Ever wonder who pays the most?
What Does This Mean for You?
But what does this all mean IRL? Do you ever wonder how many Spotify streams someone would need to sustain themselves?
According to James Shotwell of Haulix ,at an average payout of $0.006 per song stream, a musician living in the United States needs 3,000,000 plays annually to have a gross income of $12,000. 3 million plays.
But you know what? People are doing it. It all goes back to the premise of hard work and hard work. No, it isn’t easy, especially if you have to do it all yourself. But it can be done.
There are lots of free resources out there to walk you through the process and give you tips, info on how to do it and do it well, and there are also paid services that will help you.
Companies like CD Baby are now sending music to the streaming services, especially SPOTIFY, and the Indie Bible just published a guide to Spotify.
Is your head about to explode? Mine too! But you can do it if you want to get your music heard.
Here are a couple of suggestions to help you get started:
- Make a plan to read something about streaming everyday
- Check out places like CD Baby, Indie Bible and other resources for what they offer to help in streaming
- Research playlist curators
- Go to Apple Music and Pandora and check out their artist tools sections
- If you are in a band, designate someone to be responsible for this, or find someone through your network of musicians and other songwriting friends who can help
- Write down the tips you find into a dedicated spreadsheet or document and store it under income/revenue streams.
- Pat yourself on the back for getting started!
Truly there is SO much information out there. There is no way anyone can give you all of it, but trusted organizations like ASCAP, BMI, SESAC, and respected online resources like CD Baby, SONGTRUST, TuneCore and many others always have reliable information about myriad topics for your career.
Start somewhere and keep going!