Time to dust off your holiday songs or write new ones
Today is Halloween. If you’ve noticed, places like Costco and Walgreens started putting out Holiday stuff in August. Retailers are like that. So are the vehicles that play music, radio stations, terrestrial and digital, and of course the omnipresent digital streaming services (DSPs) like Spotify, Pandora, Apple Music, Tidal and the like.
Have you written a holiday song? If so, it’s time to start thinking about getting it out there and how you might get exposure for it.
There are several holidays that are widely celebrated: Hanukkah, Christmas and Kwanza are the main ones in the US. Depending on which one is meaningful to you, why not write a sing-along song or powerful ballard celebrating the holiday?
Where your songs can be played
Even if you or your songs are not household words, or well known, if you have a great song there are all sorts of places that look for new and unusual music during the holidays.
Think “Grandma Got Run Over by a Reindeer” and “Dominic the Donkee”. Brenda Lee’s Rockin’ Around the Christmas Tree’ debuted in 1958 and is still going strong. You know all the non-traditional songs that have become classics like Mariah Carey’s “All I Want For Christmas”.
Typically Holiday albums are recorded in July, but with all the tools available to you now, you can write a song in the morning, edit it and upload it to Spotify by the evening! What’s stopping you?
Here are a few ideas about where your song could be used
- Streaming services
- Local holiday celebrations
- Local merchant promotions
- Senior Citizen Homes
- Truly local radio stations (not part of iHeart or SiriusXm etc)
- Local advertising and marketing firms
Use your imagination, you never know when your clever or solid song might become the next “Must play” tune of the season!